We’re very proud to have won the 2016 Property Marketing Award for ‘London Offices’ with the One Queen Caroline Street campaign. It’s our fourth award for Office Marketing (London and ‘Out of Town’) in three years, so we must be doing something right. A big thanks go to our clients for backing and encouraging some great ideas.
A restrained black and white delivery - inspired by the building, was overlaid with a sense of fun, to create the enhanced viewing experience at Landid’s One Queen Caroline Street. Visitors can play along with David Bowie, park an Aston Martin or cycle around the floor plate. The key USP’s are succinctly underlined with a little tongue-in-cheek wit.
Marketing Suite / Full Marketing Campaign.
When the building was delivered it was time to step back from all the fun and simply celebrate the architecture. The beautifully photographed ‘look book’ was understated and confident, showcasing the building’s unique style up-front and providing clear factual information at the back.
A number of key lettings followed hot-on-the-heels of the building’s completion and the brochure launch.
Landid wanted to find a way to create ‘viewing’ of One Queen Caroline Street before it was physically ready for on-site visits. The solution needed to be cost effective but have real impact.
360° views were edited into a stereoscopic format so they could be viewed in 3D. The viewers were cardboard glasses that we send through the post flat-packed. Simply fold them together and insert your smartphone. A link to the website enabled the 3D files to be downloaded.
A fully immersive VR experience delivered via a smart phone and some folded cardboard!
Tracked by the web the analytics, almost 80% of those who received the mailer went on to download the images. A great result and a lot of fun!