Siren

Siren created a whole new Estate letting brochure for the available offices. The distinctive size of the brochure reflects the unique character of the Cadogan Estate which although stretching back nearly 300 years, is an extremely progressive and proactive estate. By creating a classic brochure populated with beautiful, thoughtful photography and minimal text, it neatly avoids the pitfall of becoming a catalogue of building exterior images. Current availability is handled by elegantly templated inserts within at the main brochure.

In complete contrast to the classic nature of the offices brochure, 11 Cavalry Square is marketed in a series of contemporary A2 illustrative posters. Picking up on the vast range of potential uses of the space, the tag line of "Limited edition, unlimited by imagination" fits the slightly maverick nature of the offer. Distributed within Wallpaper Magazine, they proved to be a highly successful driver toward the eye catching website.

Delivered

Brand identity / Cadogan Estate brochure / Current availability inserts / 11 Cavalry Square 4 x standalone A2 graphic posters / Wallpaper Magazine insert / Website

Website: 11cavalrysquare.co.uk