Siren

Europe’s tallest tower, the Shard of Glass, is a proposed iconic vertical tower at the heart of the City. A catalyst for wider regeneration and a more creative application of the mixed-use concept. Our task was to produce collateral for potential investors. The Shard brochure was designed as a prestigious coffee table book, a portfolio showpiece for the building.

The dramatic black and white dust jacket was to reflect the impact that the building will have on the London skyline. The text was minimal and written in present tense to imply that the building was already in existence.

Delivered

Coffee table book