Siren

The St David’s Centre is Cardiff’s main shopping centre. A joint venture between Capital Shopping Centres and Land Securities captured a vision of a centre that would double the existing size. A five-year plan will culminated in 2009 with exactly that.

Working closely with the consumer marketing campaign materials, two marketing brochures were required. One to position St David’s 2 as an exciting and quality high street centre, and the second a bespoke, high quality brochure for The Hayes.

This newly pedestrianised shopping street targeted the likes of Reiss and LK Bennett and with a café culture, al fresco appeal, provides an exciting new offer for central Cardiff.

Delivered

Branding / Marketing brochures / Launch invitations